Skybox Gym
Usability testing and website redesign. Skybox Gym is an inclusivity-minded group fitness gym in St. Louis Park, MN looking for improvements to their online presence. After performing heuristic analysis of current site and usability testing with 8 primary users (young professionals with children), high-fidelity prototypes were created for the Workouts, Pricing, and Landing Page. A Findings & Recommendations report was drafted detailing my process and rationale.
Minnesota Department of Human Services
Usability testing and website redesign. Skybox Gym is an inclusivity-minded group fitness gym in St. Louis Park, MN looking for improvements to their online presence. After performing heuristic analysis of current site and usability testing with 8 primary users (young professionals with children), high-fidelity prototypes were created for the Workouts, Pricing, and Landing Page. A Findings & Recommendations report was drafted detailing my process and rationale.
GlucoGuardian
New app research and design. After research, developed high-fidelity prototypes and a user journey map for MelaninMD, a start-up founded by two medical students who are seeking to close healthcare disparities within communities of color and make a difference beyond the hospital doors. Diabetes care is one of five problem areas they are tackling. GlucoGuardian aims to track food, glucose, and provide educational resources for diabetics. This project is being used to show proof of concept to potential investors and collaborators.
CURE MN
Communications strategy. CURE is a non-profit advocacy organization founded in 1992 centered around environmental and economic justice in rural Minnesota. The organization requested a communications strategy to increase its reach among Millenial and Gen-Z users. Our team conducted a competitive audit, created a touchpoints map to explain the user journey, and delivered high-fidelity annotated prototypes along with a video walkthrough. Our strategy focused on more email and social media engagement with particular effort around greater email sign-ups and driving members to events in their area.
AI Interview Assistant
New app development. Following an interview with the developer and a competitive audit - research revealed a multitude of AI-powered job search tools, but none with video functionality and robust data tracking to help users improve their skills. High-fidelity prototypes were delivered for proof of concept and continued development.
Lucid Athlete
New feature research and design. Stakeholder interview revealed a great idea (minimalist rest and recovery focused output for endurance athletes) that was stuck on which new features to add with limited development resources (two person team). Competitive audit of existing market corroborated gap for recovery metrics, Kano analysis from 13 endurance athletes paved roadway for making suggestions for 3 new highly desirable, value-add features. Annotated high-fidelity prototypes, recommended features report delivered.